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Anti-Established

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

From the moment Bulleit bourbon was first distilled, it was a whisky made differently: in small batches, with a special recipe, a unique taste and a truly independent spirit. We are intensely proud of how we differ from our more famous counterparts. This led us to create the brand positioning ‘Anti-established’. This word captures the way we have always broken with convention. This film piece was created to announce ‘Anti-established’ and the philosophy behind it. An ethos that rejects easy, cheap & quick methods in favour of slow, considered & crafted ones.

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