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#FortyEight

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

Droid needed to break through to consumers. And it had reason to; Droid has the longest lasting battery life in the mobile category – a full 48 hours – solving the biggest pain point plaguing consumers. Plus, Droid is durable, and stacked with handy features that can help you navigate just about anything life throws your way. To drive that point home, the spot tells the story of 48 hours gone awry, in which Edward Norton sings karaoke, crash-lands a plane, gets hog-tied, wins a ferret, tangles with some Russians, and manages to get through it all with the help of his 48-hour Droid. Slave:07210 Editing for Film Advertising Droid needed to break through to consumers. And it had reason to; Droid has the longest lasting battery life in the mobile category – a full 48 hours – solving the biggest pain point plaguing consumers. Plus, Droid is durable, and stacked with handy features that can help you navigate just about anything life throws your way. To drive that point home, the spot tells the story of 48 hours gone awry, in which Edward Norton sings karaoke, crash-lands a plane, gets hog-tied, wins a ferret, tangles with some Russians, and manages to get through it all with the help of his 48-hour Droid.

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