D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

#FortyEight

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

Droid needed to break through to consumers. And it had reason to; Droid has the longest lasting battery life in the mobile category – a full 48 hours – solving the biggest pain point plaguing consumers. Plus, Droid is durable, and stacked with handy features that can help you navigate just about anything life throws your way. To drive that point home, the spot tells the story of 48 hours gone awry, in which Edward Norton sings karaoke, crash-lands a plane, gets hog-tied, wins a ferret, tangles with some Russians, and manages to get through it all with the help of his 48-hour Droid. Slave:07210 Editing for Film Advertising Droid needed to break through to consumers. And it had reason to; Droid has the longest lasting battery life in the mobile category – a full 48 hours – solving the biggest pain point plaguing consumers. Plus, Droid is durable, and stacked with handy features that can help you navigate just about anything life throws your way. To drive that point home, the spot tells the story of 48 hours gone awry, in which Edward Norton sings karaoke, crash-lands a plane, gets hog-tied, wins a ferret, tangles with some Russians, and manages to get through it all with the help of his 48-hour Droid.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again