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Symmetry

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

Drawing on the symmetry between the start and end of life, this ad relays the message that those moments towards the end of life are just as important as our early milestones. From the first step to the last walk around the garden, the first kiss to the last, or first words to last thoughts shared with a loved one. Marie Curie nurses help people with terminal illness spend their last few days, weeks or hours as comfortably as possible. Like seeing a view for one last time, getting a clean shave, seeing a beloved family pet, or reuniting old family members.

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