Perfect Day
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014
The centerpiece to Sony’s PS4 “Greatness Awaits” campaign pits two gamers against each other singing Lou Reed’s haunting ballad “Perfect Day” as they battle through three game worlds re-created in live-action. The film, directed by Matthijs van Heijningen, helped launch Sony’s next generation PS4 game console and has over 16 million YouTube views to date.
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