OBJECTIVE: Own the sport of football by generating excitement for the game. Positioning Dick's Sporting Goods as the authority on football in the retail market. EXECUTION: Flip the misconception that football is nothing but 60 minutes of violent collisions. The truth being, football is as cerebral as it is physical. Constant communication and on-the-fly decision-making is mandatory, and the teams who master these aspects of the game are often victorious. Therefore, EVERY SNAP highlights the frantic, yet calculated strategy that unfolds between every snap of every game.
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