• Loading…

The Charge

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2014

This epic TV spot promotes the new Samsung Smart TV, a television that recommends content for the viewer and can be controlled with gesture and voice. The commercial features a spectacular, headlong stampede of extreme characters from TV and film – Roman Centurions and cheerleaders, cop cars and SWAT helicopters, Maori warriors, Marie Antoinette, even a whip-wielding albino minotaur in a chariot. The commercial was shot almost entirely in-camera under varying light, and depended heavily on the skill and delicate touch of the cinematographer to deliver the beautifully cinematic final film. SLAVE // Use of Music for Film Advertising, #01296: This epic TV spot features a spectacular, headlong stampede of characters. From Roman Centurions and cheerleaders, cop cars and SWAT helicopters, Maori warriors, Marie Antoinette, even a whip-wielding albino minotaur. The montage nature of this spot, and the constant switching between hectic fast-cuts and beautiful slow motion - allowed a huge variety of music to work against the edit. The genre-crossing ‘Run’ from newly-signed band Kill It Kid hit just the right tone – modern and edgy without being gimmicky, energetic without overwhelming the action, intense without being portentous.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again