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PETA "98% Human"

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Animation for Film Advertising / 2014

"98% Human" is part of PETA's commitment to stop primates from being used within the entertainment industries as actors. The Mill+ team alongside BBDO NY embarked on an incredibly ambitious journey to create a truly photo-real chimpanzee. We chose not to use motion capture, and shot an actor on set as animation and composition reference. Our animators then had creative freedom to build the naturally authentic movements out of a bespoke muscular and skin system, and full control over the emotion on the final piece. This resulted in a completely life like chimpanzee - 100% CGI.

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