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Meeting of the Minds

Award: Wood Pencil

Wood Pencil / Direct / Writing for Direct / 2014

Minds For Minds are bringing two incredible sets of minds together in an attempt to make a global difference to those living with autism. A team of New Zealand’s top scientific minds are undergoing research to identify the genetic signatures of a mind affected by autism. To build awareness and generate donations for this cause, we demonstrated the contrasting perceptions of these two worlds through long copy that alternates between the perspectives of a mind affected by autism and the scientific minds that are studying them.

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