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Stories For Every Journey

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Mail / 2014

With competition in the airline industry fiercer than ever, Qantas needed to remind its most valued flyers that only Qantas offered an unparalleled level of service, tailored to their journey, wherever they were going. ‘Stories for every journey’ is a bespoke collection of 10 books written by Australia’s best contemporary writers, each book timed perfectly to the flight time of a specific Qantas route. So when our Platinum One Frequent Flyers travel from runway to runway they also travel from cover to cover, enjoying in-flight entertainment perfect for their journey, and their journey alone.

  • Stories For Every Journey
  • Stories For Every Journey
  • Stories For Every Journey
  • Stories For Every Journey
  • Stories For Every Journey

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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