CVs
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail / 2014
Offenders are significantly less likely to re-offend if they find a job. Though they often have the qualifications and the experience, 75% of employers admit to rejecting applicants with a criminal record within seconds. So we decided to get people to re-assess this prejudice. We sent out what appeared to be regular CVs to HR professionals. However, instead of featuring the usual qualifications and employment history, the CV is a stream of consciousness from an interviewer, who, on discovering a job candidate is an ex-offender, immediately rejects them.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.