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Award: Wood Pencil

Wood Pencil / Direct / Direct Mail / 2014

Offenders are significantly less likely to re-offend if they find a job. Though they often have the qualifications and the experience, 75% of employers admit to rejecting applicants with a criminal record within seconds. So we decided to get people to re-assess this prejudice. We sent out what appeared to be regular CVs to HR professionals. However, instead of featuring the usual qualifications and employment history, the CV is a stream of consciousness from an interviewer, who, on discovering a job candidate is an ex-offender, immediately rejects them.

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