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Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Digital / 2014

The UN asked us to generate essential funding for humanitarian aid efforts. While people want to help disaster victims, often the only resource they have to give are their words of support, strength, hope and peace. Our solution was to turn people’s words into action. Introducing #theworldneedsmore, a first of its kind marketplace for words. Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #theworldneedsmore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated.

  • #theworldneedsmore
  • #theworldneedsmore
  • #theworldneedsmore

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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