Trial by Timeline
Award: Yellow Pencil
Yellow Pencil / Direct / Direct Response/Digital / 2014
To launch their new positioning - “Protect the Human” - and to raise awareness of their work, Amnesty International want ordinary New Zealanders to experience what it might be like to live without basic human rights. Trial by Timeline is a Facebook application that scans your Timeline and shows what your online behaviour might cost you in countries around the world, just for being you.
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