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Instagram Takeover

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2014

The Instagram photo-sharing service has 100 million users worldwide. Yet Instagram is more than just a photo app with fancy filters. Be it pictures of Berlin Fashion Week or the Olympic Games, every user has access to a huge photo archive. If a search term corresponds to an event at a flight destination in Switzerland, we take over the hashtag-based photostream. Flight offers from SWISS appear in the search result. This is the first genuine sales campaign on Instagram. And, of course, every flight can be booked immediately, without the user having to leave the Instagram app.

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