• Loading…

The Candidate

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2014

Heineken is recruiting one talented intern to become part of its Event & Sponsorship department. 'The Candidate': the first secretly filmed job interview that gets applicants out of their comfort zone to test their wit in order to find the talent that best fits the Heineken position and spirit. All job seekers went through three stages: from an over-familiar interviewer, to a surprise heart attack and a fire drill. The Heineken marketing community voted the 3 best candidates and the winner - to his surprise - was brought to the Juventus Stadium where he was awarded the job live in front of 41.000 football fans.

  • The Candidate
  • The Candidate
  • The Candidate
  • The Candidate
  • The Candidate

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again