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World's Most Valuable Check-In

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2014

The first 3 hours after a child goes missing are the most crucial. The ‘Most Valuable Check-In’ sends an alert to Foursquare locations closest to where & when the child abduction takes place because, ultimately, those are the people most likely to report a sighting. As part of "The World's Most Valuable Project”, this mobile innovation is directly responsible for assisting in the rescue of 6 children in the first 5 months alone.

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