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Lowe's Vine Fix in Six Campaign

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2014

Lowe’s has spent years developing its reputation as a trusted social media resource that inspires people to achieve their home improvement goals. When Vine launched, the opportunity was clear: create 6-second sharable tips to solve inconveniences around the home, executed in a fun and entertaining way. The campaign was called Lowe’s Fix In Six and almost overnight it became a Vine sensation. The press hailed Lowe’s as the first brand to bring meaning to a platform often associated with trivial content, helping it earn 15 million campaign impressions and thousands of social media engagements.

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