Google+ Hangouts let people interact in ways that are impossible in real life. To demonstrate the platform’s scope, Ogilvy used it to allow friends and families to witness the symbolic marriage of same-sex couples in a country where gay marriage is banned. Better than violent demonstrations to support a cause, and proof that Google Plus really can help overcome real-life struggles.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.