Same Sex Marriage
Award: Graphite Pencil
Graphite Pencil / Digital Marketing / Use of Social Media / 2014
Google+ Hangouts let people interact in ways that are impossible in real life. To demonstrate the platform’s scope, Ogilvy used it to allow friends and families to witness the symbolic marriage of same-sex couples in a country where gay marriage is banned. Better than violent demonstrations to support a cause, and proof that Google Plus really can help overcome real-life struggles.
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