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Award: Wood Pencil

Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2014

SkyRec enables people to record television shows through a Twitter hashtag. Turning the retweet button into a record button. Every day SKY TV tweets the highlights of its programming. If the user wants to watch a program that was tweeted, he just needs to retweet with the hashtag #skyrec and the program will be recorded automatically at his home. We created a service that generates spontaneous media and at the same time gives a whole new meaning to SKY’s TV Twitter. SkyRec was able to triple the number of recordings per month and increased by 20% the number of followers on Twitter.

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