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FIAT Live Store

Award: Wood Pencil

Wood Pencil / Digital Marketing / Websites / 2014

Consumers are used to shopping around online for their next car and we wanted to increase the chances of that next car being a Fiat. A different way to experience a car online was needed. SLAVE // Digital Tools & Utilities, #12638: We’ve created a revolutionary way for people to visit a car dealership without leaving their homes. Only at Fiat Live Store you can have a guided-tour with an Expert that will introduce every car and answer every question, totally live. The Experts use an eye-level camera that gives you an inside-the-car-feeling, without leaving your desktop or tablet. Live everyday from 10AM to 10PM. If you don't feel like talking to an Expert, just hitch a ride on someone else’s tour. In the end, you can schedule a test drive in the nearest Fiat dealer.

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