FIAT Live Store
Award: Wood Pencil
Wood Pencil / Digital Marketing / Websites / 2014
Consumers are used to shopping around online for their next car and we wanted to increase the chances of that next car being a Fiat. A different way to experience a car online was needed. SLAVE // Digital Tools & Utilities, #12638: We’ve created a revolutionary way for people to visit a car dealership without leaving their homes. Only at Fiat Live Store you can have a guided-tour with an Expert that will introduce every car and answer every question, totally live. The Experts use an eye-level camera that gives you an inside-the-car-feeling, without leaving your desktop or tablet. Live everyday from 10AM to 10PM. If you don't feel like talking to an Expert, just hitch a ride on someone else’s tour. In the end, you can schedule a test drive in the nearest Fiat dealer.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.