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Real Beauty Sketches

Award: Yellow Pencil

Yellow Pencil / Digital Marketing / Online Branded Films / 2014

The biggest barrier to women feeling beautiful is their own self-perception. To prove them wrong, we called in an FBI-trained sketch artist. He interviewed women hidden behind a curtain and used their self-descriptions as the basis of his drawings. Then, he drew portraits from those same women, based on descriptions by random strangers who had met the women during a coffee break. To close, we held an exhibition showcasing the portraits. Women admitted that the portraits from the strangers proved to be more beautiful, happier and accurate.

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