• Loading…

Climate Name Change

Award: Graphite Pencil

Graphite Pencil / Digital Marketing / Integrated Digital Campaigns / 2014

Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. To increase awareness of climate change and it’s link to extreme storms, we created a petition asking the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change. An online video drove to ClimateNameChange.org, where viewers could sign the petition, learn about climate change deniers and tweet at them directly. Slave 09091 online branded films Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. To increase awareness of climate change and it’s link to extreme storms, we created a petition to the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change. The online video launched the idea and drove viewers to the site to sign the petition.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again