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Play The Road

Award: Wood Pencil

Wood Pencil / Digital Design / Technological Innovation / 2014

We created an app that instantly converts your GPS’s data location and information into music. Connecting to the Golf GTI’s on-board computer, it allows you to compose music while driving. Every move the car makes is translated into sound. A slight tweak of the steering wheel, the using of the accelerator and even the changing of gears makes music. No two drives ever sound the same and each piece is particular to every unique journey. ‘Play the Road’ allows drivers to become musicians with the GTI as their instruments.

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