• Loading…

Play The Road

Award: Wood Pencil

Wood Pencil / Digital Design / Technological Innovation / 2014

We created an app that instantly converts your GPS’s data location and information into music. Connecting to the Golf GTI’s on-board computer, it allows you to compose music while driving. Every move the car makes is translated into sound. A slight tweak of the steering wheel, the using of the accelerator and even the changing of gears makes music. No two drives ever sound the same and each piece is particular to every unique journey. ‘Play the Road’ allows drivers to become musicians with the GTI as their instruments.

  • Play The Road
  • Play The Road
  • Play The Road
  • Play The Road

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again