iOS 7 has a new structure that’s applied across the whole Apple operating system, bringing clarity to the entire experience. The interface is purposely unobtrusive featuring conspicuous ornamentation. iOS 7 also takes full advantage of technologies in iPhone, iPad, and iPod touch to push iOS further. Distinct functional layers create depth, establishing hierarchy and order. The use of translucency provides a sense of context and place while new approaches to animation and motion make simple tasks more engaging.
- Apple Human Interface Design
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