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The Nike SB App

Award: Wood Pencil

Wood Pencil / Digital Design / Apps / 2014

We collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport. The Nike SB App helps skaters progress in their development, connecting with peers and pros, earning respect for one another with features like video posting and challenge mode. The app builds a personal skate history while it also features a multi-angle video learning system, letting users study tricks from a variety of perspectives. Users can also go head-to-head in virtual games and get exclusive access to live-streamed Nike Pro events.

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