Despite the thousands of voices we’ve lost to gun violence, one voice has emerged stronger than ever: the gun lobby’s. The gun lobby recently got US Congress to vote against introducing compulsory background checks for people buying firearms, despite 90% of the country supporting the change. We wanted to help this majority reclaim its voice. Voices Against Violence built an innovative platform that revolutionises the way people make themselves heard, and in the process, we created a unique form of social currency – the world's first voice-signed petition using a personalised voice signature.
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