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Award: Yellow Pencil

Yellow Pencil / Crafts for Design / Animation & Illustration for Websites & Digital Design / 2014

IBM is a major sponsor of the US Open, tracking every single stat and piece of data generated by the event. We wanted tennis fans to experience the breadth of IBM's involvement in the tournament so we used the data it collects to create real-time videos that tell the story of each set through the data it produced. The results were shared live on Instagram less than a minute after the set's end. To get the animations out in real-time, we invented a custom algorithm and had animators, designers and writers embedded at the US Open.

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