Our task was to persuade jaded critics to experience The Melbourne Food & Wine Festival with fresh palates. The posters we created are part of our ‘Discover Something New’ campaign, based on the insight that food and wine lovers search endlessly for different culinary experiences. Each visual combines two symbols to represent a sensory journey. Drawing on inspiration from classic food and beverage posters, we juxtaposed traditional screen-printing with a modern style to give this genre an intriguing twist. The posters were displayed at Melbourne’s finest restaurants prior to the festival.
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