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Keys Are Hard To Find

Award: Wood Pencil

Wood Pencil / Crafts for Design / Illustration for Design / 2014

To promote keyless entry systems by ATSS, a home security solutions provider, we created a campaign using the insight that keys are the last thing you find when you’re fishing for them in your bag. We depicted this idea through three quirky characters: a soft wrestler, a corporate witch and a sleazy politician. The campaign shows the kind of strange things each characters' hands get tangled up in as they search for their keys, giving away their personal kinks and secrets in the process. The campaign's look, feel and colour was inspired by the metallic finish of keys.

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