• Loading…

Keys Are Hard To Find

Award: Wood Pencil

Wood Pencil / Crafts for Design / Illustration for Design / 2014

To promote keyless entry systems by ATSS, a home security solutions provider, we created a campaign using the insight that keys are the last thing you find when you’re fishing for them in your bag. We depicted this idea through three quirky characters: a soft wrestler, a corporate witch and a sleazy politician. The campaign shows the kind of strange things each characters' hands get tangled up in as they search for their keys, giving away their personal kinks and secrets in the process. The campaign's look, feel and colour was inspired by the metallic finish of keys.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again