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MindFull – Let It All Out

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing / 2014

MindFull is a charity offering teenagers a forum where they can speak to peers and counsellors about their worries or concerns. The advert visualises the anxieties within a young boy’s head, bringing them to life using hand-drawn graphic animation. The sound design references disturbing noises like the screeching of a runaway train and the squeals of a pig, while it also utilises a haunting soundtrack. Every single one of the 1,016 frames in the film was drawn by hand. With 12 illustrators working on the job, the main challenge was to keep the style seamless and consistent throughout.

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