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Troy Davis – I Am Alive

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing / 2014

Alive e.V. is a non-profit organisation committed to abolishing the death penalty. Focusing on the example of Troy Davis, a man executed in the US despite worldwide protests and serious doubts surrounding his conviction, our task was to develop an online campaign capable of highlighting capital punishment’s inherent inhumanity. With the aid of letters he wrote from death row, we were able to study Davis’s handwriting, allowing us to create a font that represents the man and the travesty of his death. Participants of our campaign were able to use the font in their protests, posting messages for President Obama.

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