• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Eating Out

Award: Graphite Pencil

Graphite Pencil / Crafts for Advertising / Photography for Advertising / 2014

We were asked to promote Land Rover’s classic spirit of adventure, building interest in the brand among the next generation of its prospective owners. By creating a campaign that features exotic food and delicacies found in exotic parts of the world, like Stewed Wildebeest Eyeballs or Toasted Goliath Tarantulas, we focused our ads on this spirit of adventure by showcasing the remote places that a Land Rover can take its drivers. Each dish comes with an adventure rating, giving a whole new meaning to the term 'Eating Out'.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again