• Loading…

Green & Gold

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2014

One of America’s biggest fast food chains is also Cricket Australia’s biggest sponsors. And in 2013, Australia’s biggest rival, England, visited to contest the Ashes with their red and white supporters in tow. But with KFC’s red and white brand colours matching England’s, they had to do something to leave no doubt they were behind Australia. In a global first for KFC, we rebranded their famous red and white, replacing them with Australia’s green and gold. We painted stores, created a new logo, ground signage, uniforms, website and even the iconic KFC bucket went green and gold.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again