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A Loja Vazia/ The Empty Shop

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2014

The Empty Shop is a new way of collecting donations. A shop at VillaLobos Mall where you bring clothes to instead of taking them away. Donations fill up the space during the day and the shop staff creates stylish outfits with them. At night the shop is emptied out to receive more pieces the next day. Other malls have shown interest in implementing the idea in their countries. So, The Empty Shop has turned into an open-source platform, collecting, until now, more than 16 tons of donated clothes around the world.

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