DEC
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Medium Business / 2014
The DEC consist of 14 of the UK’s leading aid agencies, who, in times of genuine global crisis come together as one to fundraise as one for a two week period. The new core elements are: a powerful new mark for the DEC that indicates crisis; the ability to link to the name of the appeal; the use of powerful photography, the strapline ‘together we’re stronger’ and the use of the member agencies’ logos as an endorsement. The new brand has helped over £120 million in funds since relaunch.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.