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DEC

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Medium Business / 2014

The DEC consist of 14 of the UK’s leading aid agencies, who, in times of genuine global crisis come together as one to fundraise as one for a two week period. The new core elements are: a powerful new mark for the DEC that indicates crisis; the ability to link to the name of the appeal; the use of powerful photography, the strapline ‘together we’re stronger’ and the use of the member agencies’ logos as an endorsement. The new brand has helped over £120 million in funds since relaunch.

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