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LESS

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Small Business / 2014

LESS is a minimalist identity that quietly communicates the brand's desire to provide only what's essential. The mark has a special quality: it exists in the negative space. It is either sandblasted on bottles or cut out on recycled paper, meaning it only appears by removing material. The packaging experience becomes bespoke with the purchase of the Unique Drop gift bottle, whose label is customized by a drop of the wine it contains. The branding system fully embodies all the attributes of this sustainable brand: less sulfites, less packaging, less ink, less money. Buy LESS, get more.

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