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Enjoy Your Privacy

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Digital Marketing / 2014

Only one in three smartphone users install security software to protect their devices. This is staggering, considering the amount of highly sensitive (and potentially embarrassing) information we store on our phones. Enjoy Your Privacy was created to challenge people’s apathy by dramatising the risks of leaving information and WiFi connections unprotected. Using WebSocket, we allowed users to pair their phones with their desktops, however, once the synchronisation process was underway we surprised participants by seemingly giving them access to seven stranger’s phones – allowing them to see intimate photos, texts, e-mails and financial information. Each character has a secret, which is revealed when you view certain pieces of ‘trigger’ content. An epilogue video plays once the secrets are revealed, explaining the campaign.

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