• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Enjoy Your Privacy

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Digital Marketing / 2014

Only one in three smartphone users install security software to protect their devices. This is staggering, considering the amount of highly sensitive (and potentially embarrassing) information we store on our phones. Enjoy Your Privacy was created to challenge people’s apathy by dramatising the risks of leaving information and WiFi connections unprotected. Using WebSocket, we allowed users to pair their phones with their desktops, however, once the synchronisation process was underway we surprised participants by seemingly giving them access to seven stranger’s phones – allowing them to see intimate photos, texts, e-mails and financial information. Each character has a secret, which is revealed when you view certain pieces of ‘trigger’ content. An epilogue video plays once the secrets are revealed, explaining the campaign.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again