Eating Out
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Press Advertising / 2014
We were asked to promote Land Rover’s classic spirit of adventure, building interest in the brand among the next generation of its prospective owners. By creating a campaign that features exotic food and delicacies found in exotic parts of the world, like Stewed Wildebeest Eyeballs or Toasted Goliath Tarantulas, we focused our ads on this spirit of adventure by showcasing the remote places that a Land Rover can take its drivers. Each dish comes with an adventure rating, giving a whole new meaning to the term 'Eating Out'.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.