• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Sorry, I Spent It On Myself

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Poster Advertising / 2014

Christmas is all about giving, sharing and caring. We wanted to take this traditional message and turn it on its head, creating something unique for Harvey Nichols – the UK's leading luxury fashion retailer. We invented a new line of products for the festive season: ‘The Sorry I Spent It On Myself Gift Collection’ – a range of budget presents that would allow customers to spend less on others, and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. The advert shows these gifts being given and the consequences that go with it.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again