To elaborate on the campaign tag line ‘A rum as smooth as life is rough’, we told the sad, ironic tales of the catfish and the butterfly; two creatures with a huge capacity for taste, who can’t enjoy Bundaberg Red. The animals are personified visually through vintage-style portraits where their heads are superimposed onto human bodies. This stirs empathy in the viewers who, confronted with such plight, develop a renewed appreciation for their own taste buds.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.