Butterfly
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2013
To elaborate on the campaign tag line ‘A rum as smooth as life is rough’, we told the sad, ironic tales of the catfish and the butterfly; two creatures with a huge capacity for taste, who can’t enjoy Bundaberg Red. The animals are personified visually through vintage-style portraits where their heads are superimposed onto human bodies. This stirs empathy in the viewers who, confronted with such plight, develop a renewed appreciation for their own taste buds.
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