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Work for Will

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Digital Advertising / 2013

AT&T launched the sale of the Nokia Lumia 920, a new Windows 8 phone with customisable live tiles providing you with everything you need – like the ultimate personal assistant. ‘Work for Will’ was the ultimate phone demo disguised as the ultimate job interview. The gig: to be the real assistant of actor Will Arnett. To apply for the position, all you had to do was customise your own virtual Lumia 920. The experience generated a personalised interview, based on your customisation choices. Since the phone is an extension of you, Will used it to decide if you’re worthy of the job.

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