• Loading…

Sensories

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Film Advertising / 2013

All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. The Axe coloured shower gels have sensory properties that help guys keep up with these girls physically, emotionally and mentally. There are different shower gels corresponding to the different girls in the ads. In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again