The ‘We Hear You’ campaign saw bookmaker Paddy Power respond to sports fans’ facebook comments and tweets in a variety of mischievous ways. One particular fan’s facebook worry about troublemakersruining the world-famous Cheltenham horse racing festival led to this online film featuring a vet usinga tranquiliser gun to take down the ‘chavs’. The action is encouraged and applauded by a Paddy Power commentator.
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