• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Chav Tranquilizer

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2013

The ‘We Hear You’ campaign saw bookmaker Paddy Power respond to sports fans’ facebook comments and tweets in a variety of mischievous ways. One particular fan’s facebook worry about troublemakersruining the world-famous Cheltenham horse racing festival led to this online film featuring a vet using a tranquiliser gun to take down the ‘chavs’. The action is encouraged and applauded by a Paddy Power commentator.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again