The Stand Up Kid
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2013
One in ten young people have mental health problems and they often suffer discrimination from other kids. Usually this is an unintentional but harmful side effect of kids just trying to be part of the group. So we aimed to make laughing along feel inappropriate by making teenagers aware that friends with problems aren’t social props – they are people going through tough stuff.
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