Sport Club do Recife is known for having some of football’s most passionate fans, who will do anything for their club. What if we could engage the fans and leverage their passion for a truly good cause? For Sport Club do Recife fans, the team is their life. Our strategy was to push this passion even further. We created the first organ donor card for a football team. The donor card keeps a fan’s passion alive through the lives of others. And, at the same time, it solves the biggest barrier to organ transplants in Brazil: family authorisation.
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