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Immortal Fans

Award: Graphite Pencil

Graphite Pencil / White Pencil / White Pencil / 2013

Sport Club do Recife is known for having some of football’s most passionate fans, who will do anything for their club. What if we could engage the fans and leverage their passion for a truly good cause? For Sport Club do Recife fans, the team is their life. Our strategy was to push this passion even further. We created the first organ donor card for a football team. The donor card keeps a fan’s passion alive through the lives of others. And, at the same time, it solves the biggest barrier to organ transplants in Brazil: family authorisation.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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