Award: Graphite Pencil
Graphite Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2013
As sole broadcaster for London 2012, the BBC wanted marketing, titles and programming that showed it was making the 2012 Olympic Games accessibleto everyone, everywhere. To dramatise this, we created an animated world in which the British Isles was one venue, big enough for everyone to be invited: ‘Stadium UK’. Within these epic surroundings, we see a whole host of Olympians (including sprinters on London streets, cyclists in quarries, weightlifters in dockyards and swimmers in Scottish lochs) preparing, then performing throughout the land.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free
I’m already a member
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
Keep an eye on your inbox for full details on how to order your D&AD Pencil.