• Loading…

France 5 Idents | Rebranding 2012

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Communications / Channel Branding & Identity / 2013

We worked on a concept that would epitomise knowledge and also act as a clear link to the France 5 multidisciplinary identity. A multitude of things move in the same direction, one following the other, like a chain reaction between completely different worlds. The underlying meaning: knowledge is derived from making new links. Each shot is just long enough for you to grasp what you’re watching, but not too long that it bores you. This is about moving forward, striving, exploring, pushing the limits and developing. It symbolises what makes humanity prosper; what fascinates us in life.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again