• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Honda ‘Channel 4 Documentary Sponsorship’ Idents

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV & Cinema Sponsorship Credits / 2013

Honda’s engineers approach problems with a curiosity and lateral thinking process that can be surprising. They take their inspiration from places you wouldn’t expect. The Channel 4 Documentaries sponsorship was the perfect opportunity to demonstrate this approach to innovation, while also reminding people why documentaries can be so inspiring. We created a series of idents under the theme ‘The more we look the more we learn’. Using match cuts, they demonstrate how Honda product innovations are inspired by the world around us.

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