Honda’s engineers approach problems with a curiosity and lateral thinking process that can be surprising. They take their inspiration from places you wouldn’t expect. The Channel 4 Documentaries sponsorship was the perfect opportunity to demonstrate this approach to innovation, while also reminding people why documentaries can be so inspiring. We created a series of idents under the theme ‘The more we look the more we learn’. Using match cuts, they demonstrate how Honda product innovations are inspired by the world around us.
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