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Gandhi TV

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2013

When people read, they get so absorbed in their books that everyday life disturbances remain on the periphery of their imagination. This campaign shows the power of books. Dramatic peaks in a story are punctuated by little interruptions, like a child requesting help to open a jar, but the reader never strays far from the world of their novel.

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