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Dumb Ways to Die

Award: Yellow Pencil

Yellow Pencil / TV & Cinema Advertising / TV Commercials 120-240 seconds / 2013

This catchy little music video epitomises client bravery. Not only did it demonstrate the client’s product killing the client’s customers, it did so without mentioning the client’s brand until the very last breath. A marvellous piece of marketing is the result. This campaign entertained both cinema audiences and the young‘uns watching at home on MTV.

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