Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2013
In Procter & Gamble’s ongoing effort to support the mums of the world, we wanted to create a spot for the London 2012 Olympic Games that honours the amazing mothers behind Olympic athletes. We also wanted to make all mums feel proud of their own accomplishments. The spot shows the dedication and hard work mums put in to give their children the best start in life. Their lives turn into a cycle of chauffeuring their kids around, washing their clothes, providing meals on the run and supporting them at practices and competitions. Mums do all this to see their children succeed. The hardest job in the world is the best job in the world.
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